Twin Cities Hosts Hispanic Marketing Conference.

The 7th Annual Hispanic Marketing Midwest Conference will feature new and exciting topics presented by leading Hispanic marketing experts. The all-day conference, presented by Aguilar Productions, will be held May 29th, 2003 at the offices of the Saint Paul Area Chamber of Commerce, 401 N. Robert St., St. Paul, Minnesota.

Enrique Morones, former VP of Hispanic marketing for the San Diego Padres, will present strategies for “Multiplying Your Hispanic Fan Base in Sports Marketing”. Through Enrique’s efforts, the Padres increased their Hispanic fans from 50,000 in 1995 to 600,000 in 2002.

Luis Fitch, creative director for UNO Advertising, will present a case study for the “AVANZA Supermarket”. Luis and the Nash Finch company have joined to present a unique store chain for the Latino consumer. Luis will present insights into the creative strategy and development for the Hispanic Supermarket of the future. A must-see for companies in the Retail Food industry.

Vaughn Juares Smith of SER International is one of the top Latino Music producers in the Latino Music World. SER has offices in Los Angles, Mexico City, Miami and a newly opened office in Minneapolis. Vaughn will present a look at the different styles and sounds of Latino music and how you can use this music in your radio, TV and internet advertising aimed at the Latino market.

Other presenters and cutting-edge topics include: Gina Amaro, PR Newswire, who will discuss your Hispanic PR plan; Alberto Monserrate, LCN, will look at your Hispanic media plan and how Hispanic print plays an important role; Ron Williams, MHFA, will present insights on Hispanic Homeownership; and Nancy Hernandez, ABRAZO Advertising, will give conference attendees a look at the fastest growing region in the U.S. for Hispanics, The Midwest!

For more information at http://www.aguilarproductions.com