Twitter study Reveals interesting results about Usage.
July 24, 2009
A while back we embarked on a study that evolved after a having a debate in the office as to how people are using and consuming Twitter. Some felt it was their source of news and articles, others felt it was just a bunch of self-promotion with very few folks actually paying attention. But mostly, many people still perceive Twitter as just mindless babble of people telling you what they are doing minute-by-minute; as if you care they are eating a sandwich at the moment. (See our last post on Twitter: Is Anyone Paying Attention?).
So we took 2,000 tweets from the public timeline (in English and in the US) over a 2-week period from 11:00a to 5:00p (CST) and captured tweets in half-hour increments. Then we categorized them into 6 buckets:
To download study CLICK on link below:
http://www.pearanalytics.com/wp-content/uploads/2009/08/Twitter-Study-August-2009.pdf>
