U.S. Podcast Advertising Revenue Report: 2022 Revenue & 2023-2025 Growth Projections
May 13, 2023
The seventh annual IAB U.S. Podcast Advertising Revenue report, prepared for IAB by PricewaterhouseCoopers LLP (“PwC”), quantifies annual podcast advertising revenues generated over the past year, analyzes revenue share by ad category and content genre, and forecasts future revenues through 2025.
Following a year of unprecedented growth for the overall digital advertising industry in 2021, 2022 was a year of headwinds related to a slowing economy resulting in pullbacks on advertising and marketing spend.
Despite these macroeconomic factors, U.S. podcast ad revenues showed resilience by growing 26% YoY to $1.8B. In fact, podcasting continues to be one of the fastest growing digital channels, outpacing the total internet ad market.
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