Ucedo joins Wing as CCO

WPP’s Wing has announced the appointment of Favio Ucedo as chief creative officer.  Ucedo will be responsible for leading Wing’s creative teams for clients like Pantene, Downy, Cover Girl, Olay, DIRECTV, Eli Lilly, 3M, RadioShack, Red Lobster and more. Based in New York, he will report to Andrew Speyer, VP/Managing Director at Wing.
 
“Favio is one of the real talents in this industry, and he has proven it again and again for an incredibly wide range of clients,” said Speyer. “His love of great ideas and executing them brilliantly, his commitment to working with account planning, and his gift for getting the best out of talented creatives make him a great fit for Wing. We are really proud that he has joined us. We are expecting big things from him and from Wing.”

“I am looking forward to the future with Wing. The agency and I have the same objectives, which greatly motivates me during this new challenge in my career,” said Ucedo. “The opportunities to drive greater results within Wing are endless based on the agency’s depth of young, energetic talent. I see a lot of potential in all areas.”
 
Prior to joining Wing, Ucedo was executive creative director at Grupo Gallegos, where he lead creative for brands such as Comcast, Target, Energizer, CMPB (Got milk?), Tecate, Valvoline and Fruit of the Loom, among others.