UEFA EURO2008 Final deliver highest viewership for ESPN Deportes.
June 2, 2008
ESPN Deportes’ exclusive Spanish-language coverage of the Germany-Spain EURO 2008 Final on Sunday, June 29 was one of the highest-rated sporting events on Spanish-language television so far this year. The EURO2008 final delivered a 10.08 Hispanic household coverage rating (357,000 households) and delivered 647,000 Hispanic viewers.
The live EURO2008 tournament games on ESPN Deportes (a total of 26) attracted a total of 1.5 million Hispanic households and 3.3 million Hispanic persons.
ESPN Deportes’ news and information shows on June 29 also enjoyed strong ratings.
– EURO2008 Preview show delivered a 2.78 Hispanic household coverage rating, representing 98,000 Hispanic household impressions.
– SportsCenter airing immediately after the conclusion of the final match delivered a 4.01 Hispanic Household Coverage rating, representing 142,000 Hispanic household impressions.
