UNICEF & Procter & Gamble Reunite To Help Children In LatAM.

For the fifth consecutive year, the U.S. Fund for UNICEF and Procter & Gamble (P&G) brands are coming together to provide children with lifesaving medicine, better nutrition, clean water and sanitation, quality basic education and emergency relief. Since the formation of the partnership, the P&G Fabric & Home Care brands have donated almost $2 million to support UNICEF’s programs. This year’s program is expected to generate $250,000 in contributions.

The 2004 campaign, “UNICEF and YOU: Investing in Our Children’s Future,” will again support the Trick-or-Treat for UNICEF program. P&G will distribute coupons for Bounce, Bounty, Charmin, Dawn and Downy products as part of their BrandSaver newspaper insert on Sunday, October 3rd, 2004 that will reach more than 52 million households. For each coupon redeemed, the P&G brands will donate 10 cents — up to $250,000 — to the U.S. Fund for UNICEF, and funds from this year’s P&G campaign will support UNICEF’s programs in Latin America. In celebration of Trick-or-Treat for UNICEF, the P&G coupons will feature children in costumes collecting coins as they trick-or-treat to help their peers in other countries, and will encourage American children to get involved and make a difference.

The coupons will be distributed throughout the country in both English and Spanish publications. Because of the focus on supporting UNICEF in Latin America, the campaign will include targeted communications to the Hispanic market in the U.S. through radio, print, and grassroots and public affairs initiatives.

According to UNICEF, 110 million children in the Latin America live in poverty, and many lack access to basic needs such as health care, clean water and sanitation and a quality education. Other challenges include reducing child malnutrition, combating commercial sexual exploitation and protecting over 200,000 children orphaned by AIDS in the region.

“We are very grateful to continue our partnership with P&G through this campaign, and wish to thank all our supporters, including a great number of U.S. Hispanics that have made this campaign so successful,” said Charles J. Lyons, president of the U.S. Fund for UNICEF. “This partnership is a strong example of how the private sector and UNICEF can work together to bring about fundamental changes necessary to make health, education, equality and protection the norm for all children.”

“Procter & Gamble and our participating Bounce, Bounty, Charmin, Dawn, and Downy brands, share UNICEF’s noble mission to make the lives of children safer and better,” said Anelsie Ramos, External Relations Assistant Manager Procter & Gamble. “This initiative also allows us to work jointly with our loyal Latino consumers to support UNICEF’s efforts to improve the lives of children in Latin America, a mission which we know is very important to our consumers.”

For more information at http://www.unicefusa.org