Unilever expands ViveMejor multi-brand initiative.

Unilever’s ViveMejor (Live Better) multi-brand initiative is back in its third year. ViveMejor speaks directly to the personal care and cooking needs of Hispanic women by offering an array of resources via expert advice and valuable coupons from quality brands they trust.

Beauty expert and hair stylist to top Latino celebrities, Leonardo Rocco, is back with the latest trends from the world of beauty and fashion, eager to help Latinas look and feel good using trusted brands like Caress, Degree, Dove, Pond’s and Suave. To champion Unilever’s food solutions, this year ViveMejor welcomes renowned chef and author of “Fresh Mexico” , Marcela Valladolid. New to the program, Marcela is thrilled to share her delicious recipes and useful cooking tips to help ease the lives of busy Latinas, featuring trusted brands like Hellmann’s and Best Foods, Knorr, Lipton and Ragú.

“Unilever continues to look for innovative ways to deliver on the promise of our vitality mission to help our consumers look good, feel good, and get more out of life,” explained Marc Shaw, Integrated Marketing Director, Unilever U.S. “Our 2009 ViveMejor campaign is a testament of our commitment to offer Latinas practical solutions that will help them simplify their daily routine so they can do the things that matter to them the most.”

The ViveMejor program combines Unilever’s award-winning beauty and food campaigns Pasa La Belleza (Spread the Beauty) and Desafío del Sabor (The Flavor Challenge). This year’s program features new talent and an array of consumer touch points including national television integrations on popular Univision morning and evening shows, public relations outreach, print advertorials in favorite Hispanic magazines, direct mail as well as engaging retail events in the top Hispanic cities across the country.

Through ViveMejor Hispanic women will have, within easy reach, a suite of offerings that speak to their family’s food and their personal care needs. The expanded holistic program will engage Latinas with relevant tips, trusted advice and valuable coupons offered during their shopping experience, through creative television integrations and content delivered in their preferred media. For more information, please visit www.vivemejor.com.