Unilever launches Vive Mejor magazine.

Vive Mejor was created by Unilever as an interactive experience for the Hispanic consumer as a way for them to be entertained while learning more about their favorite brands – in-store and on line. ViveMejor magazine, available free at major participating grocery stores and ViveMejor.com, are both available in a fully bilingual format. The new summer issue includes a cover story on Mexican TV hostess Karla Martinez, an article on beautiful summer skin, tips for family vacation planning and delicious variations on favorite Latin recipes like Dulce de Leche Tea Pops. The magazine also offers useful tips that incorporate well-known Unilever brands, such as Dove, Suave, Caress, Knorr, Lipton, Ragu, Hellmann’s and more.

According to research conducted by Unilever in major Hispanic communities, such as New York, Los Angeles, Miami, and Houston, Hispanic shoppers have unique buying patterns that match their family-oriented lifestyle. With this in mind, ViveMejor gives Hispanic shoppers the information they need to make the most of each shopping trip.

“We know Hispanic consumers lead very busy lives, and family is their number one priority,” said Ivette Alvarez Santoro, Senior Brand Manager, Multicultural Marketing Unilever U.S. “Our mission is to ‘Add Vitality to Life,’ and we created ViveMejor to help do just that—by creating a one-stop resource full of practical home, food, and beauty tips to help the Hispanic community enrich their families’ lives.”

The new Summer issue will be followed by a Fall-focused edition due out later this year, which will also be available to Hispanics in-store and at home via direct mail and online.