Unilever & Levi Strauss & Co. Help Customers Make a Great First Impression!

For the first time ever, Unilever brands are joining with a clothing partner for an interactive, educational retailtainment event at the top 500 high-Hispanic Wal-Mart stores. Snuggle with ‘all in Style uniquely combines top brands—all liquid detergent, Snuggle fabric softener, and Levi Strauss Signature apparel—that treat your family’s clothes with care.

Targeted toward Hispanic females, Snuggle with ‘all in Style will promote the importance of maintaining a great appearance by keeping clothes clean and fresh smelling—especially when those clothes are from a stylish clothing brand like
Levi Strauss Signature jeans.

“Through this partnership with Unilever, Wal-Mart customers will learn more about the quality, fit and style of Levi Strauss Signature(TM) clothing and how to properly care for our products to keep them looking great,” says Brad Ruth,
Customer Marketing Manager for Levi Strauss Signature. “The event features a bilingual informational brochure, cross-category POS and Levi Strauss Signature jean displays in the demonstration area. It’s a great opportunity
to show consumers how well our brands work together.”

Bilingual brand ambassadors will provide Wal-Mart customers with samples of Snuggle Spring Blush scented fabric softener, an educational brand brochure highlighting all, Snuggle and Levi Strauss Signature clothing and a branded hand mirror. A special mannequin display will feature a variety of Levi Strauss Signature jeans that coordinate with Wal-Mart women’s tops.

“This is the first time Unilever laundry and softener brands have partnered with Levi Strauss Signature clothing within Wal-Mart,” says Unilever’s Wal-Mart Customer Marketing Manager John Brunner. “This partnership allows us to leverage brand benefits, extend brand messaging across different departments at Wal-Mart, and sell more product.”