Universal McCann’s Coen Projects Ad Expenditures Gained 6.4% In 2005.

Next year we look for better advertising growth in the U.S.. In the upcoming even-numbered year of 2006 the difficulties and expenses of complying with Sarbanes-Oxley should moderate.

Uncertainties and cautiousness should diminish and more risk taking with built up corporate resources should increase the demand for advertising time and space. In the First Quarter of 2006 the Super Bowl and the Winter Olympics will result in far better comparative ad gains than those posted in 2005. During the Spring, Summer and into the Fall, intense political contests for House and Senate seats will produce spikes in ad outlays, particularly for the broadcast media. We expect
advertising to return to a growth rate about in line with the rate now expected for the total economy in 2006. A gain of 5.8% in U.S. advertising to $292.0 billion is now forecast for 2006.

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