Univision #1 among A18-34 & A18-49 with grand finale of ‘Destilando Amor’.
November 10, 2007
A love story set against the Mexican tequila industry proved intoxicating for millions of viewers as the highly anticipated two-and-a-half hour finale was a certifiable ratings smash hit. One of Univision’s most popular novelas ever, “Destilando Amor” (Essence of Love), reached an audience of 12.7 million on Monday night and powered the network to the nation’s #1 ranking among all Adults 18-34 and 18-49, not just Hispanics, according to Nielsen’s NTI Ratings.
In addition, “Destilando Amor” was the #1 novela finale of all time averaging 9 million total viewers 2 plus, 5.1 million Adults 18-49, and 3.1 million Adults 18-34.
Proving devoted viewers were clearly thirsty for more of the popular novela, a special “Destilando Amor” edition of Univision’s popular primetime program “El Show de Cristina” featuring the stars of the hit novela benefited from the tremendous lead-in to give the network its #1 ranking for the entire evening among virtually all key demographics.
For the entire night (8-11pm), the Univision Network ranked as:
#1 among Adults 18-49 and Women 18-49
#1 among Adults 18-34, Men 18-34, and Women 18-34
#1 among Teens 12-17
#3 among Total Viewers (Persons 2+)
