Univision and Nissan Tap Latin GRAMMY® Album of the Year Nominee Sebastián Yatra to Headline Fifth-Annual Road to Innovation Tour

Univision and Nissan have partnered, once again, for Nissan Presents: Road to Innovation, an exclusive concert series featuring Latin GRAMMY® nominee Sebastián Yatra. Hitting the road for a fifth year, the tour launches Monday, October 28, in Los Angeles and visits seven major cities across the country before making its eighth and final stop in Las Vegas on Tuesday, November 12, in anticipation of the Biggest Night in Latin Music® – the 20th Annual Latin GRAMMY® Awards – on Thursday, November 14.

Sebastián Yatra is the latest in a list of chart-topping artists to lead the Road to Innovation Tour, joining previous event headliners Karol G with special guest Reykon, Juanes, Farruko, and Yandel to have taken the stage as part of the concert series. With three Latin GRAMMY nominations this year, the breakout star will perform songs from his latest album Fantasía for select fans at venues in Los Angeles, Phoenix, Dallas, Chicago, D.C., New York, Miami and Las Vegas. For tickets to the Road to Innovation Tour, visit Univision.com/Nissan and register for your chance to win. Rules and restrictions may apply.

Each leg will have a complete branded experience and feature Nissan and Univision brand ambassadors and influencers on-location stationed throughout the concert arena for increased engagement and data capture via one-on-one interactions with concert-goers. Along with the live concert experience, Univision will provide comprehensive cross-platform promotional support for the event across its owned and operated television and radio properties, as well as through custom created content developed exclusively for its digital and social platforms. Additionally, for the first time, Univision will create a branded Uforia playlist featuring past Road to Innovation Tour artists for a custom musical experience, sponsored by Nissan.
“We are thrilled to once again renew this unique partnership with Nissan. With music being such an important passion point for the Hispanic audience, the Road to Innovation Tour has been the perfect vehicle to reach this valuable consumer,” said Steve Mandala, president of Advertising Sales and Marketing, Univision. “The program showcases Univision’s full suite of marketing capabilities across TV, radio and digital and continues to deliver high-impact results for our client.”