Univision announces robust roster of clients for Premio Lo Nuestro a la Música Latina.

Univision announced its roster of new and returning sponsors for the 22nd annual broadcast of “Premio Lo Nuestro a la Música Latina” (Lo Nuestro Latin Music Awards). Anheuser-Busch, Comcast, Honda, JCPenney, McDonald’s, Paramount Pictures, State Farm Insurance®, Subway® Restaurants, and T-Mobile will each have a presence during the event featuring some of the biggest recording artists in the industry. The 2010 edition of “Premio Lo Nuestro” will be broadcast by the Univision Network on February 18, 2010, from 8-11 pm ET/PT (7-10 pm Central) LIVE from the American Airlines Arena in Miami, FL. 
 
“Premio Lo Nuestro is the longest-running and most popular awards show for Hispanic Americans offering our sponsors the opportunity to deliver their brand messages to a highly engaged audience,” said David Lawenda, president of Advertising Sales and Marketing, Univision Communications Inc.
 
Last year’s star-studded broadcast broke all previous audience levels and reached 13 million viewers. The program also made Univision the #3 broadcast network for the night, beating CBS, NBC and the CW among Adults 18-34 with 2.2 million viewers.
 
“Our marketing partners are leveraging the strength of Univision’s television and interactive properties to reach consumers tuning in for one of the most celebrated nights of Latin music,” added Lawenda.
 
Comcast, Honda, Paramount Pictures and Subway Restaurants are new sponsors this year – returning partners include Anheuser-Busch, JCPenney, McDonald’s, State Farm Insurance, and T-Mobile.
 
In addition, Comcast is executing a 360-approach as the official sponsor of the “Tú Preguntas” section (You Ask) on Univision.com. ‘Tu Preguntas’ will let users catch their favorite artists backstage prior to the big event answering questions submitted by fans. Users will be able to submit interview questions online up to two weeks prior to the event to be answered by the artists at the show. Comcast will also sponsor the “Premio Lo Nuestro Trivia Section” on Univision.com.
 
Subway Restaurants will be making one lucky fan’s dream come true at the “Noche de Estrellas” (Night of Stars) red carpet pre-show. One winner will be selected from the audience to receive two VIP tickets to “Premio Lo Nuestro.” The winner and a guest will be escorted to the show by reigning “Nuestra Belleza Latina” (Our Latin Beauty) Greidys Gil and Osmel Sousa, Latin America’s most renowned beauty coach.
 
T-Mobile USA, Inc will be taking over the bleacher area at “Noche de Estrellas” Red Carpet pre-show. This exclusive fan experience for T-Mobile customers and music aficionados will offer fans a chance to check out the T-Mobile® myTouch™ 3G as they cheer on their favorite artists. For more information on T-Mobile products and services, please visit http://www.T-Mobile.com.
 
Univision.com is the exclusive digital destination of “Premio Lo Nuestro.”