Univision announces sponsors of “Nuestra Belleza Latina”

Univision Communications Inc. announced its roster of new and returning sponsors for “Nuestra Belleza Latina” (Our Latin Beauty).  The hit program, which is unveiling a fresh new look and cast this year, combines the glamour of a beauty competition with the excitement of reality television to crown the next talented young Latina. AT&T, Colgate® Optic White®, GARNIER®, Maybelline® New York and Kia Motors America will be featured throughout the eighth installment of the program premiering Sunday, February 16, 2014 at 8 p.m. ET/PT (7 p.m. Central).
 
“We are thrilled to be welcoming such celebrated brands to our list of sponsors for the longest-running and most popular reality beauty competition in Hispanic television,” said Keith Turner, president of Ad Sales and Marketing, Univision Communications Inc. “Through their activations, these brands gain a unique opportunity to connect with our engaged audience of Hispanic viewers and benefit from the connectedness of all our platforms.”
 
AT&T, Colgate® Optic White®, GARNIER®, Maybelline® New York and Kia Motors America will each have individualized programming content that will be co-created with Univision, seamlessly integrating their brands into the show via sponsored challenges with the show’s contestants. Brands will also have product placement opportunities, branded recaps, and other showcases throughout the season.
 
Returning for the 7th year, AT&T will be the exclusive sponsor of all voting for “Nuestra Belleza Latina.” AT&T will also present its It Can Wait challenge during the show. The challenge will spotlight the campaign which aims to educate all wireless users on the risks of texting while driving and will award $10,000 in cash to a lucky winner. Additionally, AT&T will sponsor Univision’s off air contest called “Talento Sin Limites” (Talent without Limits), through which viewers can submit Instagram or Vine videos showcasing their talents in fashion design, photography and choreography. Contest finalists will be posted online for viewers to vote via Twitter using specific hashtags. One winner from each category will be brought to Miami to work on a production of “Nuestra Belleza Latina.”
 
AT&T will also be contributing $50,000 of the $200,000 grand prize to the final winner.
 
Colgate® Optic White® returns as the exclusive oral care sponsor of “Nuestra Belleza Latina.” Colgate® Optic White will present “La Sonrisa Colgate” (The Colgate Smile), allowing fans to vote for the “Nuestra Belleza Latina” contestant with the best smile for a chance to win a VIP trip for two to the “Nuestra Belleza Latina” finale in Miami. New this year, fans who vote for their favorite on www.NuestraBellezaLatina.com will have the option to engage their friends on social media via a share button feature that promotes their selection on their Facebook newsfeed.
 
GARNIER® and Maybelline® New York, sponsors of “Nuestra Belleza Latina” since its inception in 2007, are also returning as full beauty exclusivity partners of the show. Each brand will hold separate challenges for the contestants to showcase what they’re made of.
 
As the official car of the reality beauty competition, Kia Motors America will award a brand new 2014 Kia Soul to the winner of “Nuestra Belleza Latina” 2014. AT&T, Colgate® Optic White®, and GARNIER®, Maybelline® New York have also partnered with Univision to provide the winner of “Nuestra Belleza Latina” with $200,000 in cash and prizes.
 
This year, “Nuestra Belleza Latina” will reveal several new and exciting elements, including three brand new hosts – actress, model and Univision personality Chiquinquirá Delgado, actor and former ¡Mira Quién Baila! competitor Pedro Moreno, and first-ever “Nuestra Belleza Latina” winner and “Sabado Gigante” co-host Alejandra Espinoza – and two Ex-Miss Universes, Denise Quiñones and Alicia Machado, who will each offer their expert advice as mentors to a different team of contestants, helping them master the runway, offer them guidance on fashion and make-up, and add yet another element of competition to the show.
 
Showcasing talented young Latinas from across the U.S. and Puerto Rico, viewers will know who the first 12 finalists are from the very beginning of the season, and which finalists will subsequently move into a luxurious mansion where they’ll live and fight for the once-in-a-lifetime opportunity: an exclusive contract with Univision, $200,000 in cash and prizes, and a brand-new car. The winner will be decided by the viewing public.
 
The competition will once again feature its unique mix of unscripted behind-the-scenes intrigue with all the glitz and glamour of a beauty competition. This season will also feature much more behind-the-scenes candid coverage of the 12 finalists’ after-hours drama as they move into the “Nuestra Belleza Latina” mansion for the duration of the competition.
 
The official site, www.NuestraBellezaLatina.com, will deliver contestant spotlights and recaps of past seasons. Throughout the show, the site will feature exclusive videos from where the contestants live, intimate video confessions from contestants, plus show recaps, photos and daily updates on Belleza contestants. Fans can also view Belleza videos on Univision’s UVideos App.