Univision announces sponsors for “VA POR TI”

Univision Communications Inc. (UCI) announced the official sponsors for its highly anticipated singing reality competition, “Va Por Ti” (This One’s For You) , a co-production of Televisa and Univision. Hosted by TV personality Galilea Montijo, “Va Por Ti” features three teams of contestants, each mentored by popular Latin music artists including El Dasa, Dulce Maria and Jencarlos Canela whose mission will be to lead their group through every phase of the challenging competition.  The show will feature Alejandra Guzman and Larry Hernandez as celebrity judges and one internationally renowned artist will be a guest judge each week. As integrated sponsors, Boehringer Ingelheim, Coors Light, Glade®, Metro-PCS and Nissan North America will be prominently featured throughout the series in customized programming content, co-created with Univision, as well as through on-air branded spots. The show premieres on Sunday, September 7 at 8 p.m. ET/PT on the Univision Network.
 
“We know that our platforms provide powerful and one-of-a-kind engagement opportunities between brands and Hispanic consumers,” said Keith Turner, president of Advertising Sales and Marketing, Univision Communications Inc. “As more brands embrace the importance of engaging Hispanic consumers, we continue to develop culturally relevant platforms to help our marketing partners connect organically with this important audience.”
 
Boehringer Ingelheim (BI) will sponsor the “El Duelo” (Last Chance Duel) segment in which two contestants with the lowest votes fight for their chance to stay. The contestants will have an opportunity to perform one song before the judges decide who should be eliminated. BI will also sponsor the “La Revancha” (Afterlife) challenge in which eliminated contestants are featured in a digital only, one-on-one competition on Univision’s “Va Por Ti” website for a chance to get voted back onto the show. Viewers will vote digitally for their choice based on footage from the contestant’s last performance, and the online winner will be brought back for the TV show’s final phase. In addition to the in-show features, BI will also promote its campaign, “Cuida Tu Don,” which promotes awareness and diagnosis around Type 2 diabetes through a series of ads for which popular personality Don Francisco is the spokesperson.
 
Coors Light will present “El Lounge de Coors Light” (The Coors Light Lounge), a weekly heart-to-heart segment with one of the contestants, of legal drinking age. In the segment, a team captain will help dig deeper for inspiration to make that week’s performance bigger and better.
 
Glade® will sponsor the “Sala de Inspiración Glade®” (Glade® Inspiration Lounge), an area backstage where contestants re-energize during rehearsal and talk about their experience on camera. The “Sala de Inspiración Glade®” will feature exclusive interviews by fans who will ask contestants questions via Twitter or Vine.  Interviews and other content from the “Sala de Inspiración Glade®” will also be featured on Univision’s “Va Por Ti” website. Additionally, Glade® will also have an on-air presence on two popular, long-running Univision shows, “Despierta America” (Wake Up America), the weekday morning talkshow, and Sábado Gigante (Giant Saturday), the Saturday night variety show through recurring featured integrations throughout the course of the “Va Por Ti” season.
 
Metro-PCS joins the roster as the official wireless sponsor of “Va Por Ti.” Metro-PCS will sponsor the 1-800 audience weekly voting number for contestants that are up for elimination, giving fans the power to decide who will stay and who will go. Each week, Metro-PCS will also reward a deserving contestant with the opportunity to connect with loved ones through their Metro-PCS devices. Furthermore, Metro-PCS will sponsor wrap-up segments of the previous night’s show on Univision’s “Despierta America” and teaser segments leading up to the Sunday broadcast on “El Gordo y La Flaca” (The Scoop and The Skinny), the weekday entertainment news and gossip show.
 
Nissan North America will sponsor the “Va Por Ti Moments” segment each week. At any point during the competition, one of the judges could reward a contestant’s performance by classifying it as a “Va Por Ti Moment.”  That contestant is then given a chance to sing a duet with the guest judge in a segment later in the show.  Nissan will also reunite the top three contestants with their families during the final show prior to revealing the overall winner of “Va Por Ti.”