Univision & Colgate Partner On Oral Health education.
November 5, 2005
Univision Communications Inc. and Colgate-Palmolive Company announced the renewal of their oral health education partnership aimed at Hispanics.
Univision and Colgate are committed to serving the oral health interests of the growing Hispanic population in the U.S. The partnership is part of Univision’s Peabody Award-winning health campaign, “Salud es Vida…¡Entérate!” and will feature public service announcements, informative oral care vignettes, news health segments and special televised reports. In addition, extensive information about the importance of oral care will continue to be available on dedicated Entérate website pages throughout Univision.com.
“Research has shown that Latino preschoolers – the fastest growing child population in the country – experience 2.5 times more tooth decay than the general population . Often, unknown information like the damage caused by the use of baby bottles after the age of two results to problems with mouth formation and tooth decay,” said Congresswoman Hilda L. Solis. “Proper oral health and dental care is key to the health of many children in the Latino community. I applaud the efforts of Univision and Colgate for their continued commitment to improve the oral health of our community through their educational health campaign.”
“We look forward to our continued collaboration with Colgate, a partnership that has seen success because both Companies remain committed to a common goal,” said Jorge Daboub, Vice President of Marketing & Business Development, Univision Television Group. “Univision and Colgate’s combined efforts provide resources that empower Hispanics in the U.S. to make conscious decisions about their oral health, thereby making health education a reality for the Hispanic community.”
“We have a long-term commitment to oral care education and the renewal of Colgate’s partnership with Univision allows us to continue to expand our efforts to reach Hispanics in the U.S.” said Dan Cummings, General Manager, Colgate U.S. Multi-cultural Marketing.
