Univision Collaborates To Raise Cancer Awareness.

The National Comprehensive Cancer Network (NCCN), an alliance of 19 of the world’s leading cancer centers and the authoritative source of information about cancer care for patients and clinicians, and Univision Communications Inc. announced a collaboration aimed at raising awareness of cancer risks, prevention, treatments, and clinical trials among Hispanics. Univision’s ongoing campaign is called “Salud es Vida…¡Entérate” (Lead a healthy life…Get the facts!).

The NCCN/Univision collaboration will focus on increasing awareness and participation in cancer screenings and clinical trials. This information will be promoted through public service announcements and documentary-style stories on Univision television, cable television and radio stations. Information is available at www.univision.com.

“Informed patients and their families make better decisions,” said William T. McGivney, Ph.D., CEO of NCCN. “The power and reach of Univision media, combined with the knowledge, dedication and caring of the world’s leading physicians at NCCN member institutions, can enhance the views and participation of the Hispanic community by helping them better understand the available options and how to access them.”

“Cancer awareness is a critical issue in our community, as many Hispanics do not have adequate access to education and care,” said Ivelisse Estrada, Senior Vice President of Corporate and Community Relations, Univision Communications Inc. “We are excited to join forces with the National Comprehensive Cancer Network to further Univision’s commitment to educating Hispanics about cancer treatment options as well as the importance of early detection, and aggressive management of this chronic illness.”