Univision Deportes announced it will become the U.S. home of Chivas de Guadalajara. The multi-year deal is effective July 2013 and includes all languages.
“This deal reinforces Univision’s commitment to provide the best and most relevant programming to Hispanic audiences,” said Cesar Conde, president of Univision Networks. “We are pleased to continue to deliver the culturally relevant content our audience seeks, while creating opportunities for our partners to connect with the fastest growing consumer segment in the nation.”
“We are excited to partner and unite Chivas, the most powerful brand in soccer with Univision, the most powerful brand in U.S. Hispanic media,” said Angelica Fuentes, chief executive, Grupo Omnilife and Jorge Vergara, board president, Grupo Omnilife.
“With Angelica and Jorge’s team and support, Univision Deportes secured the first ever multi-media, all language, multi-year deal with Chivas,” said Juan Carlos Rodriguez, president of Univision Sports. “We will continue growing all of our platforms and are proud to be the new home for Chivas in the U.S.”