Univision Digital launches “Papás y Mamás” channel

Univision Digital announced the launch of “Papás y Mamás,” a new bilingual parenting channel created in partnership with Ricky Martin’s popular parenting site, Piccolo Universe.

Targeted to Latino parents, “Papás y Mamás” features a wide variety of content in Spanish and English, exclusive articles, columns by top parenting bloggers, daily parenting news and trends, videos geared towards both parents and kids, and unique articles written by Ricky Martin and other celebrities. It is now the official parenting channel for Univision.com.

“In the past several months, we have shifted our strategy to strengthen our content offerings as we cement our leadership among Hispanics in the fast-paced digital world,” stated Borja Echevarria, vice president and editor in chief, Univision Digital. “Through this partnership with Piccolo Universe, we will offer Papás y Mamás all over the U.S., as well as our clients and advertisers, the best parenting content available to Latinos today.”