Univision enjoys HOT August in Top Markets.

Regardless of language, English or Spanish, several major market television stations belonging to Univision Communications Inc. posted first or second place finishes during important dayparts for the entire August measurement period, according to Nielsen Station Index.

KMEX Univision 34 in Los Angeles and WXTV Univision 41 in the New York tri-state area both finished first in Primetime, Early Local and Late Local News for August in their respective markets among Adults 18-49, regardless of language. KMEX 34 had ratings of 3.5 in Primetime along with a 1.4 in Early Local News and a 3.1 in Late Local News. WXTV 41 had ratings of 1.5 in Primetime along with a 1.4 in Early Local News (M-F 6-6:30pm) and a 1.4 in Late Local News (M-F 11-11:30pm). Translating these impressive NSI ratings into viewer impressions, KMEX Univision 34 and WXTV Univision 41 not only posted #1 in their respective markets, but delivered more Adults 18-49 viewers than any other station in the country during Primetime, Early Local and Late Local News this August.
 
Univision stations also finished first among Adults 18-49 during August in Primetime in Miami-Ft. Lauderdale (WLTV 23, 2.5 rating), Houston (KXLN 45, 3.1 rating), Dallas-Ft. Worth (KUVN 23, 2.4 rating), Chicago (WGBO 66, 1.8 rating), Phoenix (KTVW 33, 2.7 rating), Sacramento (KUVS 19, 1.6 rating). In San Francisco, KDTV Univision 14 (1.3 rating) came in second by a tenth of a ratings point to the Fox affiliate. Also finishing second in Primetime just behind Univision were sister stations KFTR TeleFutura 46 (1.7 rating) in Los Angeles and KFTH TeleFutura 67 (1.7 rating) in Houston.
 
According to Joanne Lynch, president of the Univision Television Group, the ratings success of the Univision and TeleFutura stations in these markets has in part been attributable to considerable loyalty among viewers. 
 
Lynch remarked, “While we saw strong viewership of our local news programming prior to last November’s Presidential election, the Early and Late Local News ratings exhibit strong evidence that the rapidly growing Hispanic population continues to be deeply engaged on issues that impact their lives. In addition, we are seeing strong results with bilingual viewers who are opting to get their news and information from Univision and TeleFutura.” 
  
Source: Nielsen Station Index, Adults 18-49 live preliminary ratings/impressions, 07/30/2009-08/26/2009.  Primetime definition: ABC/CBS/NBC/IND/ION/SLTV M-Sa 8-11p/Su 7-11p; FOX/CW/MNT M-Sa 8-10p/Su 7-10p.  Central time adjusted. U.S. Census, Interim Projections, August 2008.