Univision & Events announced 2011 Premios Juventud VIP Tour.

Univision and Eventus announce the 2011 Premios Juventud VIP Tour (PJ VIP Tour) presented by Dr Pepper, a series of private concerts featuring performances by today’s hottest artists, including past and present Premios Juventud nominees and winners. Leading up to Univision’s youth awards show, PJ VIP Tour will make stops in Miami, New York, Chicago, Los Angeles and Houston.

“We are excited to bring the excitement and passion around one of Univision’s biggest specials, Premios Juventud, live to fans in their hometowns,” said Luis Fernandez, president of Entertainment and Univision Studios. “The PJ VIP Tour extends our commitment to bring our fans the relevant content they seek both on and off air.”

PJ VIP Tour presented by Dr Pepper launches in Miami today with an exclusive performance by salsa star Victor Manuelle, known as El Sonero de la Juventud (“The Youth’s Sonero”). Next up, PJ VIP Tour will roll into New York on June 16 for a show featuring bachata sensation El Torito; then on to Chicago on June 23 turning up the heat with 2011 Premios Juventud nominees Chino & Nacho. The show will continue in Los Angeles on June 29 with another performance by the Venezuelan duo Chino & Nacho, and wraps up July 7 in Houston with reggeaton sensation Alexis & Fido.

“We are committed to further developing consumer-driven experiences to extend the reach of Premios Juventud,” said Nelson Albareda, Eventus’ President and CEO. “Through our partnership with Univision and Dr Pepper, PJ VIP Tour has matured into a prominent experiential marketing platform, garnering tremendous momentum with fans and sponsors leading up to the trend-setting awards show.”