Univision & Eventus launch La Embajada de la República Deportiva.

Univision Communications Inc and Eventus announced the development of a traveling experiential extension to Univision‘s flagship sports show República Deportiva – (Sports Republic) with La Embajada de la República Deportiva (The Sports Republic‘s Embassy) mobile tour. For over a decade, República Deportiva, with its unique and highly successful format, has been a highly rated program that features unparalleled coverage of U.S. Hispanics‘ favorite sports. The year-round La Embajada de la República Deportiva will take —RepúblicaDeportiva‘s high-energyy content on the road to major Hispanic festivals, sporting events, and hot spots across top U.S. markets.

“This live event franchise is part of Univision‘s commitment to connect our viewers with marketers‘ brands in creative and new off-air platforms,” says Ted Zagat, senior vice president, Franchise Development & Strategic Partnerships, Univision Communications Inc. “We are thrilled to partner with Eventus to deliver the excitement ofthe Republicaa Deportiva‘ experience to our loyal viewers in local markets for the first time.”

La Embajada de la República Deportiva mobile experience will feature a state-of-the-art modular unit housing a replica of the highly recognizable sports bar-themed República Deportiva set, which will be used for periodic live broadcasts, video walls, and feature sports memorabilia from Hispanic athletes. Additionally, the mobile experience will feature an outdoor complex with highly interactive activities in soccer, baseball, boxing and basketball along with photo-taking opportunities, special celebrity appearances and autograph sessions, and of course the appearance of members of the beloved cast of República Deportiva,including Fernando Fiore, Rosana Franco and Félix Fernández, as well as the show‘s emblematic Las Senadoras‖ (The Senators).

La Embajada de República Deportiva will be fully supported across Univision‘s TV, radio, online and mobile platforms, complemented by Eventus‘ experiential marketing expertise. Taking the essence and excitement synonymous witRepública Deportiva on the road, the mobile tour will deliver face-to-face engagement opportunities for the show‘s existing fan base while creating awareness among other demographics.