Univision Interactive Media wins at Promax/BDA Latin America Competition.

Univision Interactive Media, Inc. announced that its online destination, Univision.com, received three awards at the 2008 Promax/BDA Latin America Competition.  The awards honor the most outstanding promotion, marketing and design work from Latin America. Since 2005, Univision Interactive Media has won a total of 37 Promax/BDA Awards. 
 
“We are thrilled to be recognized for our extensive production capabilities and cutting edge creative that effectively engages Hispanics through digital media,” said Kevin Conroy, president, Univision Interactive Media. “These campaigns consistently drive high user engagement and provide premium quality solutions for our advertisers.”
 
Univision.com received one Silver award in the Interactive Applications Program category for “Mi Adorada Malena” (My Adored Malena) and two Bronze awards: one in the Online Advertising category for “Pasa la Belleza” (Spread the Beauty) and one in the Something for Nothing category for “Buscar Empleo” (Find a Job).
 
“Mi Adorada Malena” was Univision.com’s first interactive webnovela where users voted on the finale.  The campaign helped to introduce a new beauty product line to U.S. Hispanic females in a viral and culturally engaging way.  The webnovela produced exceptional results and due to tremendous popularity among users, it was later adapted into a TV special on the Univision Network.
 
“Pasa la Belleza” was an online special that provided beauty tips for Hispanic females.  The sponsorship was cross promoted on Univision’s popular morning show “Despierta América” (Wake Up America).  The overall campaign drove high user engagement with integration of the advertiser’s brand across multiple touch points.
 
Univision.com partnered with CareerBuilder.com to create “Buscar Empleo,” an integrated job search service where Hispanics can localize searches and target Spanish-speaking jobs on Univision.com.  The on-air promotional spot dealt with the difficulty of finding a job in a humorous and memorable way.  The campaign proved highly successful in increasing job applications and traffic to the online service.
 
“Hispanic workers make up an important segment of the U.S. workforce, representing a fast-growing community that is a critical target for today’s businesses,” said Richard Castellini, chief marketing officer for CareerBuilder.com. “CareerBuilder.com and Univision Interactive Media are leveraging our collective resources to help Hispanic workers connect with employers nationwide.”