Univision launches El Gordo y La Flaca phone card.

Univision Communications Inc. is expanding its already successful relationship with Dollar Phone to launch a branded “El Gordo y La Flaca” (The Scoop and The Skinny) phone card based on Univision Network’s popular news entertainment show. The companies previously partnered to launch cards branded with “El Chapulín Colorado” (The Red Grasshopper) and “Despierta América” (Wake-Up America).
 
“Based on the continued success of our ‘El Chapulin Colorado’ and ‘Despierta América’ phone cards, we look forward to working closely again with the Dollar Phone team,” said Rick Alessandri, executive vice president, Enterprise Development, Univision Communications Inc. “Our partnership has taken some of the most beloved brands in the Hispanic community and truly brought them to life with consumers.”
 
“Our partnership with Univision has been an outstanding one, the instant brand recognition that these products possess coupled with our strength in the prepaid marketplace has been a winning combination,” said Elisha Hisiger, senior vice president of Business Development and Marketing, Dollar Phone Enterprise. “Millions of Hispanic consumers tune-in daily and watch ‘El Gordo y la Flaca’ to stay connected with all that is happening in the world at large. With the introduction of the ‘El Gordo y la Flaca’ phone card, Dollar Phone enhances connection to their loved ones in their personal world as well. ”