Univision launches Innovation Marketing Team.

Univision Communications Inc. announced the formation of its Innovation Marketing Team (IMT), a new integrated consumer engagement group designed to further the company’s ability to develop multi-platform, integrated marketing programs. The new team, led by Luis de la Parra, a 16-year Univision veteran who has been promoted to senior vice president, will report into Cynthia Ashworth, senior vice president, Univision’s Innovation Marketing Team.
Univision’s Innovation Marketing Team is responsible for the ideation and execution of multi-platform concepts across Univision Communications – Network TV, Local TV and Radio, Online and Mobile. The mission of this platform-agnostic team is to develop insight-driven, 360 degree marketing programs that harness the power of Univision’s content, and its unrivaled connection with Hispanic consumers, to support clients’ marketing objectives.
Additionally, Mark González has joined Univision as vice president and creative director in the Innovation Marketing Team.

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