Univision launches Third Phase of ‘Es el momento’.

Univision Communications Inc. announced the launch of the third phase of its highly successful, multi-platform education initiative, Es el momento (The Moment is Now). The initiative’s third phase underscores the critical importance of parents as lifelong advocates for education in their children’s lives, from their early years through childhood, teens and into young adulthood.
“Es el momento’s third phase renews Univision’s commitment to Latino educational attainment with an in-depth look at the importance of parents as a guiding force behind their children’s academic success,” said Cesar Conde, president of Univision Networks. “Hispanics in the U.S. will continue redefining our nation’s fabric and we want to carry on our mission by raising awareness for parental advocacy to educate, inform and empower Hispanic America’s next generation of leaders.”
“We are proud of Es el Momento’s progress toward empowering Latino parents to be advocates for their children’s education and are excited about continuing our partnership in the next phase of the campaign,” said Allan Golston, president of the Gates Foundation’s United States Program.
“Parenting is the most important job that every parent takes on. Good parenting and family involvement in schools are essential if children are going to flourish and fulfill their dreams,” said Arne Duncan, U.S. Secretary of Education.
Joining Univision are new partner organizations Big Brothers Big Sisters, the American Speech-Language-Hearing Association (ASHA) and the National Center for Learning Disabilities. Along with the steadfast support of its advisory board and longstanding partners the Bill & Melinda Gates Foundation, U.S. Department of Education and other educators and civic community leaders, Univision will continue its efforts to improve academic achievement among Hispanic students and foster a college-bound culture.
“Big Brothers Big Sisters is thrilled to partner with Univision’s Es el momento initiative. Univision has the ability to help increase the number of young Latinos in achieving their educational dreams and we are honored to join forces in that mission,” said Hector Cortez, national director of Hispanic Mentoring, Big Brothers Big Sisters.
“With its extensive record of championing diversity, ASHA is keenly aware of the demographic changes taking place and the need to deliver vital health information to new audiences,” ASHA President Shelly Chabon, CCC-SLP says. “We look forward to making our bilingual member audiologists and speech-language pathologists and their great health expertise available to the millions who tune in to the Univision Network.”
Es el momento’s newest phase focused on parental advocacy will kick off with a multi-platform premiere of its new public service announcement (PSA) campaign developed by Miami-based firm República. The first one of a series of motivational PSAs will premiere on Univision’s leading morning show “Despierta América” (Wake-Up America), followed by a special presentation on “Primer Impacto” (First Impact). The PSAs will also be leveraged via multiple online, mobile and social media platforms, as well as radio and for the first time video on demand.
With the help of collaborating partners, the initiative continues to develop new strategies and tools leveraging key platforms including its website, grassroots events and social media. Univision will also expand its grassroots efforts nationwide with numerous local events, education fairs and town halls, reaching new cities, including Atlanta, Raleigh, El Paso and Albuquerque.
This year, Es el momento will also award the first-ever recipients of “Univision Becas,” its national multi-year scholarship program that awards scholarships to eligible Hispanic students who have demonstrated outstanding academic achievement. Furthermore, continuing the overwhelming success of its weeklong education event, Univision will hold its second annual “¡Edúcate, Es el momento!” Education Week later this year.

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