Univision Makings Its Mark In Puerto Rico.

Univision Communications Inc. announced that WLII-TV Puerto Rico has claimed the #1 position in the highly-competitive Puerto Rican market. With the introduction of Univision programming in April, WLII-TV’s all-day ratings have grown an astounding 39%, outdelivering historic ratings leader WKAQ-Telemundo by 13%.

According to September Mediafax ratings information, WLII-TV won the #1 position in primetime among Households and Adults 18-49 with a 21.6 rating/35 share and a 10.0 rating/34 share, representing increases of 50% and 45%, respectively, compared to the same period a year ago. In addition, WLII-TV won the #1 position sign-on to sign-off among Households with a 12.2 rating/33 share, representing a 37% increase compared to last year. The station was also #1 among Adults 18-49 for the same daypart with a 5.4 rating/33 share, representing a 29% increase.

“These outstanding results demonstrate the popularity of Univision’s programming in all U.S. Hispanic markets,” said Jessica Rodriguez, Programming Director, Univision Puerto Rico “With the introduction of Univision programming less than six months ago, WLII-TV’s all-day ratings have grown an astounding 39%. This ratings growth and victory in the September ratings period underscores the strength of the programming produced by Univision and its programming partners, Televisa and Venevision, in all Spanish-speaking areas.”

New blockbuster programs have increased WLII-TV’s ratings month-to-month, propelling the station to the #1 spot. “Gata Salvaje” ranked as the highest-rated program during the month of September with a 27.8 Household rating/42 share beating out even the “Miss Puerto Rico Universe Pageant,” which aired on Televicentro’s WAPA station. “Gata Salvaje” had a ratings increase of 63% among Households and 67% among Adults 18-49 compared to the same time period last year.

During the early morning news race, “Tu Mañana” experienced a month-to-month ratings increase of 29% among Households. Continuing the trend of news excellence, WLII-TV’s 12:00 p.m. newscast has rapidly become Puerto Rico’s favorite news source at noon, posting a 20% ratings increase among Households month-to-month. In addition, “El Gordo y La Flaca” at 1 p.m. with a 12.6 Household rating and “Salome” at 7 p.m. with a 24.2 Household rating ranked #1 in their time periods, with ratings increases of 30% and 22%, respectively, among Households.