Univision ‘Mala Suerte’ Latin GRAMMY contest.

Allstate Insurance Company , in partnership with Univision launched a national sweepstakes that will give one lucky – or “unlucky” – winner and a guest the chance to experience a once in a lifetime opportunity to be Mala Suerte’s date at the 12th Annual 2011 Latin GRAMMY Awards in Las Vegas on November 10, 2011. Mala Suerte is a character from Allstate’s Spanish-language advertising campaign.

The national sweepstakes, hosted on Univision.com, launched on October 12 and will be open until October 30, 2011.

“Allstate is proud to once again be a sponsor of the Latin GRAMMY Awards for six years, and we are looking forward to providing this unique experience to one ‘unlucky’ winner,” said Georgina Flores, marketing director at Allstate. “We also are excited – yet cautious – to bring Mala Suerte out to meet fans and celebrities. We’re packing all of our favorite good luck charms and hoping for the best!”
The grand prize includes roundtrip tickets for two, accommodations in Las Vegas, and access to this year’s hottest Latin celebrities – hardly unlucky circumstances!  The winner and their guest will also have the opportunity to enjoy dinner and experience the celebrity carpet with Mala Suerte.

Mala Suerte is a calculating character, known for manipulating everyday circumstances to cause accidents. He has appeared in Allstate’s Spanish-language advertising since January 2011 to highlight the protection, value and peace of mind Allstate provides when bad things happen.  However, this is the first time he will be making a live appearance. Allstate hopes that Mala Suerte won’t be the cause of any chaos during the Latin GRAMMYs. With a night full of big stars, bright lights and all of the glamour and spectacle, there is no telling what Mala Suerte might do!

Online, radio and Facebook advertising are supporting the sweepstakes.