Univision Network launches “Todo Es Posible” brand campaign

Univision Communications Inc., the leading media company serving Hispanic America, today launched the recently announced “Todo Es Posible” (Everything is Possible) campaign, a multiplatform initiative that will bring to life the core values of the Univision Network brand and the journeys of Hispanics in the U.S.   The campaign will focus on seven themes – Tenacity, Love, Respect, Building Bridges, Achievement, Pride and Union – to connect with viewers through relevant and engaging content that reinforces the tenets of the beloved Univision Network brand and tell the stories that define the Hispanic experience in the U.S.  The comprehensive campaign will include broadcast, digital, social media and experiential extensions.
 
“Univision is a beloved and trusted brand in Hispanic America,” said Jessica Rodriguez, chief marketing officer at Univision Communications Inc.  “Our viewers not only tune in to watch our programming, but they invite us into their homes, their families and their lives.  This campaign touches on the powerful brand affinity Hispanics have for Univision Network and reflects the core values that make up not only our network but the audience and communities we serve.”
 
“Todo Es Posible” will kick-off with the one of seven exclusive spots showcasing inspiring stories focused on each of the campaign themes to be aired on Univision Network. The storyline will be supported on a dedicated campaign website, TodoEsPosible.com, which will include additional content such as extended versions of the spots, character bios and profiles, and exclusive content.  Additionally, Univision Network will enable social storytelling to allow users to experience the campaign from a personal stance through different content formats across Instagram, Facebook, Twitter and YouTube.  Viewers will also be able to join the conversation by using hashtag #TodoPosible.  As part of the campaign, an exclusive song recorded by Yazaira Lopez and Fernando Corona, the winner and runner-up of the Univision singing competition, “Va Por Ti”, will be released and available for download.
 
The multi-year “Todo Es Posible” campaign will kick-off on May 18th with the tenacity theme featuring a young, Hispanic single mother who works tirelessly to provide for her daughter while also furthering her education.  The spot is the tale of three generations of Hispanic women – the grandmother, the mother, and the daughter – coming together to rise above and achieve their dreams.  The campaign will continue to roll out throughout the year.