Univision to offer live mobile TV.
October 9, 2011
The Mobile Content Venture (MCV) and Univision Television Group announced Univision will join the network of broadcasters deploying Dyle, the consumer-facing brand representing live mobile television, in the Los Angeles (KMEX) and Miami (WLTV) markets. MCV is a joint-venture dedicated to facilitating a national mobile content service that delivers live television to mobile devices.
“As the Dyle mobile TV footprint continues to expand, we are especially pleased to see the leading Spanish-language media networks support the Dyle consumer launch in 2012,” said Salil Dalvi and Erik Moreno, co-GM’s of MCV. “The addition of Univision stations reinforces the consumer appetite for live TV on mobile devices and ensures Dyle will reach a key Hispanic audience, who over-index in mobile content usage.”
“Our participation in MCV speaks to our commitment to making the most popular content for Hispanic Americans available to our audiences across platforms,” said Kevin Cuddihy, President of Univision Television Group.
