Univision Partner Group receives IAB Certification.

Univision Interactive announced that Univision Partner Group has been certified by the Interactive Advertising Bureau (IAB) for its commitment to the IAB Quality Assurance Guidelines (QAG). Univision Partner Group is a premium, specialized network comprised of high quality Spanish-language publishers providing a reliable and extensive way for advertisers to effectively target U.S. Hispanics.
 
“Obtaining IAB Certification reinforces Univision Partner Group’s ongoing commitment to operate with the highest standards,” said Kevin Conroy, president of Univision Interactive and Enterprise Development. “This certification goes to show that we are lock-step with the IAB’s groundbreaking strides in web assurance, brand safety and quality for advertisers.”
 
In order to receive certification, the Univision Partner Group went through a rigorous self-certification process, including attending training sessions, conducting quarterly internal audits to test compliance and ongoing IAB verifications attesting to adherence of the guidelines. Moving forward, all Univision Partner Group sites will have the IAB seal exhibiting compliance with QAG. Other top networks certified by the IAB include AOL/Advertising.com, Google, Inc., Microsoft Advertising and Yahoo!
 
“Univision Partner Group’s dedication to its advertisers is reflected in this achievement,” said Randall Rothenberg, President and CEO, IAB. “We began the QAG initiative to increase buyer control over the placement and context of advertising so marketers and agencies can build confidence in developing spending strategies. It is wonderful to see companies across the ecosystem placing value on these guidelines, making the kind of commitments that will drive the entire industry forward.”
 

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