Univision Partners with American Red Cross to assist in Peruvian Earthquake Disaster Relief efforts.
July 21, 2007
Univision Communications Inc. announced that it has partnered with the American Red Cross to assist in fundraising efforts aimed at helping those in need due to the devastation resulting from the recent catastrophic earthquake in Peru. Univision has enlisted its national and local television and radio assets, as well as its online platform in order
to reach Hispanic Americans interested in contributing to these efforts.
As part of the massive, multi-platform effort, the Univision networks are taking full advantage of their cross-promotion capabilities to promote the fundraising efforts through public service announcements (PSAs) and special reports.
