Univision Radio debuts “Zona X” in New York

Univision Communications Inc. (UCI) announced the debut of a new late night show, “Zona X” with the popular DJ Lobo at the helm. The show will air on La X 96.3 Monday through Friday, 7:00 p.m. – 12:00 a.m. ET.
 
“Zona X” will bring fans an energizing mix of salsa, bachata, merengue, reggaeton and house. The nightly radio show will be hosted by DJ Lobo, a Queens native, whose art of spinning has captivated Latin club-goers from New York, Miami, Houston, Los Angeles, Atlanta and Las Vegas to international stages in the Dominican Republic, Puerto Rico, Aruba, Colombia, Paris, Amsterdam and Italy.
 
“Univision has worked diligently over the years to deliver engaging and entertaining radio offering to best meet the needs and wants of our listeners in New York,” said Jaime Jiménez, EVP of Univision Local Media. “We are pleased to now have a weeknight show like ‘Zona X,’ headlined by the talented DJ Lobo, as part of our continuous evolution.”