Univision Radio ‘Flip-Flops’ Radio Stations.
September 5, 2004
Univision Communications Inc. announced that it has reached an agreement with Salem Communications, Inc. to exchange the assets of WIND-AM (560 KHz, licensed to Chicago, Illinois), KOBT-FM (100.7 MHz, licensed to Winnie, Texas), KHCK-AM (1480 KHz, licensed to Dallas, Texas), and KOSL-FM (94.3 MHz, licensed to Jackson, California), serving the Chicago, Northern Houston, Dallas, and Sacramento markets, respectively, for the assets of WZFS-FM (106.7 MHz, licensed to Des Plaines, Illinois) and KSFB-FM (100.7 MHz, licensed to San Raphael, California), serving the Chicago and Northern San Francisco markets, respectively.
The asset exchange provides an opportunity for Univision Radio to strengthen its radio station portfolio with facilities that are more closely aligned with its strategic and financial performance objectives. Univision Radio intends to transfer its Regional Mexican “Radio Exitos” music format from WIND-AM to WZFS-FM. KSFB-FM will combine with Univision Radio’s KEMR-FM to more fully cover the multi-county San Francisco and San Jose markets with a simulcast of its Regional Mexican “Viva” format. The exchange of the Chicago and Dallas AM stations will not affect the coverage of RadioCadena Univision, the Company’s recently launched AM Network, which is broadcast over other AM stations owned by Univision Radio in those markets.
McHenry T. Tichenor, Jr., President of Univision Radio, commented, “We are very pleased to have struck a deal that will improve our strong competitive positions in San Francisco and Chicago, the fourth and fifth largest Hispanic radio markets in the United States. These moves reflect our commitment to deploy our resources to areas where we believe they will yield the greatest returns.”