Univision Radio private concert with Enrique Iglesias.

Univision Radio is offering lucky radio listeners from across the country the opportunity to experience a private and intimate concert performance by international sensation and GRAMMY Award winner Enrique Iglesias, who will debut his new album Insomniac. Winners of the Listen-to-Win sweepstakes taking place nationwide will receive a VIP trip to New York City to see Enrique Iglesias perform live in an unforgettable setting on Monday, May 14, 2007. R & B singer Adassa will open the concert.

“We are excited to bring Enrique Iglesias and Adassa to New York,” said Jack Hobbs, Executive Vice President, Corporate Sales, Univision Radio. “We look forward to providing our listeners and our clients with a great night of entertainment.”

Winners and their guests will enjoy a New York getaway including airfare, hotel accommodations, and limousine transportation to the exclusive concert. Enrique will perform many of his most popular songs as well as his new single Dimelo from his latest release Insomniac, scheduled to be released worldwide June 12th on the Interscope Geffen A&M Records label.

“We are thrilled to sponsor Univision Radio’s exclusive concert with Enrique Iglesias as it provides an ideal initiative that connects with our consumer base,” said Barb Kittridge, Vice President of Integrated Marketing Communications, Maybelline New York-Garnier. “From live in-store radio remotes to online media, our integrated approach allows us to drive a deeper awareness among the Hispanic community as well as recognize the multiple contact points we can leverage through music to more effectively engage the Hispanic consumer. Music plays a very important element for our brand. It is an area that truly resonates and allows us to strengthen our relationship with our Hispanic consumers.”

“The Dentyne brand is all about giving consumers that extra burst of confidence to complement their daily social routines. That is why, our partnership with Univision Radio is a natural fit, as music provides us with the optimal setting for our brand to engage the audience when they are socializing,” said Josette Barenholtz, Senior Brand Manager, Cadbury Adams. “Gaining exclusive VIP access to Enrique Iglesias, one of the most respected Latin artists nationwide, is the perfect opportunity to connect the Dentyne brand to our core Hispanic consumer.”

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