Univision Radio takes swift action on ratings manipulation by employee
June 17, 2014
Statement from Jose Valle, president of Univision Radio:
“Univision is fully committed to quality data. Nielsen recently reached out to inform us that a media affiliated household had been identified in Los Angeles, and that it was connected to a Univision Radio employee from the KSCA station. This household was separate from and unrelated to the prior problem that Nielsen had identified in connection with the Los Angeles ratings. We commenced an investigation and took immediate action by terminating the employee based on our findings. We are cooperating fully with Nielsen and the MRC to ensure the industry has quality data. A radio station employee being related to a Nielsen participant seriously undermines the industry and is unacceptable. We will continue to cooperate fully and ensure the efficacy of our internal training and compliance programs, which will be ongoing across all Univision stations.”
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