Univision Receives Peabody Award.
March 11, 2005
Univision Communications Inc. announced that its cross-platform health initiative, “Salud es Vida… Enterate!” was honored with a Peabody Award, the first ever for a Spanish-language broadcast company. Univision’s ‘Enterate!’ was chosen as one of 32 programs that represent the best in electronic media for 2004.
The Peabody Awards, considered the broadcast and cable industry’s most prestigious honor, recognize distinguished achievement and meritorious public service by stations, networks, producing organizations and individuals. “The winners announced suggest further developments in a new era for electronic media,” said Horace Newcomb, Peabody Awards director. “What was once a shared broadcast experience now more and more reflects individual use of carefully targeted systems. The work of the Peabody Awards Board certainly becomes more difficult in this context – but it also becomes even more significant.”
“We are extremely proud of the accomplishments of ‘Enterate!,’ and we are honored to receive a Peabody Award for our innovative and educational public information health initiative,” said Ivelisse Estrada, Senior Vice President of Corporate and Community Relations, Univision Communications Inc. “We are very grateful that the Peabody Board recognizes the Company’s community outreach efforts, and we accept this honor on behalf of our viewers.”