Univision to rep global licensing & marketing rights for nutritionist Claudia Molina.

Univision Communications Inc. announced it has signed Claudia Molina, expert nutritionist and fitness guru, to a multi-year global licensing and marketing rights deal. Univision will act as an exclusive agent to Molina and will work with her to jointly develop a franchise plan including but not limited to a licensing, event/tour and content strategy, plus additional business opportunities that showcase her exceptional talent.
 
Molina and Univision will together build the Claudia Molina brand through products, services and appearances that market Molina’s expertise in heath, nutrition and fitness. Molina will also participate in the development of all that bears her brand.
 
Her first endorsement is in collaboration with SK Energy Shots, the energy shot founded by hip hop mogul Curtis “50 Cent” Jackson and social entrepreneur Chris Clarke which supports causes that combat childhood hunger through its one-for-one giveback component. This partnership is the first ever for SK Energy to feature a Hispanic celebrity promoting their brand to a Spanish-language audience.
 
“Univision is proud to be teaming up with such a knowledgeable and inspiring talent as Claudia Molina,” said Francisco Arenas, vice president, Consumer Products, Univision Communications Inc. “She is a true professional who cares about the well-being of the Hispanic community and has dedicated her life to informing and empowering them with the tools to achieve long-term healthy lives. Her partnership with SK Energy will further this cause and help connect the community to a great product.”
 
“SK Energy was created for health-conscious consumers like Claudia, who are looking for a better source of energy, with natural ingredients that make them feel good from the inside-out,” said Chris Clarke, CEO of SK Energy. “Claudia is an expert in the fields of nutrition and fitness, two areas SK values highly, making her a perfect fit for the brand. We are excited to have her join our team of world-class athletes and performers.”