Univision Stations Shine During November Sweeps.

Univision Communications Inc. announced that Univision owned-and-operated stations in the nation’s largest television markets of New York, Los Angeles, Miami, Houston and Phoenix achieved impressive Household ratings growth during the November Sweeps period. In fact, the Univision stations in New York, Los Angeles, Miami and Phoenix outpaced their English-language and Spanish-language competitors during the Sweep, achieving greater year-over-year Household ratings growth across the entire broadcast day than any other station in those markets, according to Nielsen Station Index (NSI).

During November Sweeps, Univision’s flagship station, KMEX-Los Angeles, grew its sign-on-to-sign-off Household ratings 28%, while WXTV-New York grew 6%, WLTV-Miami 2%, KXLN-Houston 10% and KTVW-Phoenix 38%, compared to last year.

In primetime, Univision stations posted significant year-to-year ratings growth among Households in Los Angeles, growing 28%, Miami 5%, New York 3%, Houston 5% and Phoenix 46%, while the English language stations posted ratings decreases.

“We are extremely pleased with the continued top-notch performance of our Univision stations across the nation,” said Michael D. Wortsman, President, Univision Television Group. “Univision is experiencing terrific growth in large and small television markets, while most of the English-language networks continue to see declines. Our achievements in the November Sweeps show the strength of our Network’s Fall-lineup, in addition to the popularity of our local news programming.”

Univision’s local news performed exceptionally well during the Sweeps period. In Los Angeles, New York, Houston and Phoenix, Univision’s award winning early evening local news posted double-digit growth. In all of these markets, Univision’s local news outdelivered competing Spanish-language network Telemundo’s audience by at least 50%.

Other Local Sweeps Highlights

— WLTV-Miami was once again the #1 station in the market among all Households sign-on to sign-off. WLTV continues to be the home of the #1 early evening newscast in Miami, garnering an 8.2 rating and a 14 share, and attracting more Households than NBC and CBS combined.

— Univision’s WXTV-New York increased its Household ratings by 41% year-to-year during its 5:00pm broadcast of “Primer Impacto” (3.1 rating/6 share), beating FOX’s 5:00 pm local news by nearly three to one (1.3 rating/3 share).

— In Los Angeles, Univision increased its daytime Household rating 14% compared to last year, garnering a 2.5 rating/8 share and attracting a larger audience than the local CBS, NBC, FOX, WB and UPN affiliates, in addition to KCAL. KMEX’s local news at 6:00 pm increased its ratings 40%, while it’s 11:00 pm local newscast increased 28% and was one of only two stations (with CBS) to show ratings gains year to year.

— WGBO-Chicago’s 10:00 pm local newscast increased its share by 33% compared to last year’s November Sweep, and garnered ratings 156% higher than Telemundo’s 10:00 pm newscast.

— Local news broadcasts on KTVW in Phoenix showed continued growth, increasing 26% to a 2.9 rating/6 share at 5:00 pm, and its 10:00 pm ratings 47% to a 2.8 rating/5 share, year over year.

— Houston’s KXLN posted significant growth in its local news ratings, growing 33% to a 2.4 rating/4 share at 5:00 pm and 16% to a 4.3 rating/7 share at 10:00 pm, compared to last year.

— KUVN in Dallas was the leading Spanish-language newscast with a 1.5 rating vs. Telemundo’s 0.8 rating at 5:00 pm, and a 2.3 rating vs. Telemundo’s 0.9 rating at 10:00pm.

— Univision’s newest owned-station, WUVC in Raleigh-Durham, North Carolina, achieved impressive ratings growth after only six months on the air. As the only full-power Spanish-language television station in the state, WUVC’s primetime ratings grew 33%, with its Network news ratings increasing 84%.

Nielsen’s November Sweep period began Thursday, October 30 and ended on Wednesday, November 26th. Demographic data will be available later this month.