Univision unveils Generación América with Immigrant Archive Project.

During the XIII Annual Latin GRAMMY Awards, Univision Communications Inc. unveiled Generación América, a new empowerment platform dedicated to preserving and sharing the stories of Hispanics in America. This platform is part of Univision’s larger corporate strategy and celebrates the contributions Latinos have made to the United States as told through the stories of first, second, third generation Hispanics.
 
Developed in partnership with the Immigrant Archive Project, Generación América is a multifaceted initiative that includes video vignettes and events to highlight stories of individual achievement. From athletes to entertainers to everyday heroes, Latinos from all walks of life will share their journeys. Univision’s portfolio of television networks, local television and radio affiliates, as well its digital platforms, including UVideos, will feature Generación América vignettes. Univision will also leverage local stations to connect with the community and capture additional stories of Hispanics with the goal of creating an archive with stories from around the country.
 
“Just last week we saw the impact Latinos are having in the political landscape and how this community is helping define our future,” said Randy Falco, president and CEO, Univision Communications Inc. “Generación América is an effort to help tell the stories behind the numbers, highlighting the positive impact Hispanics are having in American society.”
 
This project comes to life in partnership with Procter & Gamble and its Orgullosa program, which celebrates Latinas who are “Mujeres con la Falda Bien Puesta™”[1] and empowers them to seize their limitless potential. To mark the official launch, Orgullosa spokesperson and lifestyle expert Evette Rios has joined Generación América ambassadors Lourdes Stephen, host of Univision show “Sal y Pimienta” (Salt & Pepper) and Alejandra Espinoza, entertainment reporter from Univision show “Sábado Gigante” (Giant Saturday), to rally Latinas to share their own unique stories with the rest of the community.
 
“Orgullosa and Generación América share a common purpose of celebrating Latinos’ take-charge spirits and encouraging them on their journey to forge a new path and achieve their goals and dreams,” said Lauren Hoenig, P&G associate marketing director, North America Media and Multicultural. “We are proud to be partnering with Univision on this new venture, following our long-standing commitment to touch and improve the lives of our Hispanic communities.”
 
Community members can participate in the movement by sending in their unique stories via GeneracionAmerica.com, an interactive destination for users to upload, chat, share and connect with others. Viewers are encouraged to submit Spanish or English written documents or videos that anecdote their own journey living ‘the American Dream.’ The most inspiring stories will be selected to appear on Univision Network programs.
 
Fans can connect with Generación América via @GenAmerica, join the conversation as well as share their photos using #GenAmerica on Twitter and Instagram. They can also comment along with other fans and friends on Facebook.com/GeneracionAmerica. In addition, viewers tuning in to Generacion America segments on Univision will be able to unlock a special GetGlue sticker.

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