Univision World Cup Final Match Delivers An Unprecedented 66 Share.

Univision Communications Inc. announced that according to Nielsen Media Research, Univision’s telecast of the final 2002 FIFA World Cup match on Sunday, June 30th from 7-9:00 a.m. EST/4-6:00 a.m. PST between Brazil and Germany made
Spanish-language television history by delivering the highest share ever for any telecast, drawing 66 percent of Hispanic television viewing homes, all television networks considered.

In addition, according to the Nielsen Station Index (NSI), Univision’s coverage of the final World Cup game on its owned and operated stations in the key markets of Los Angeles, Miami, Houston, Chicago, Dallas, San Antonio and Phoenix delivered more viewers than ABC. (ABC’s national ratings are not yet available).

“We are thrilled with the audience numbers we’ve drawn throughout the 2002 FIFA World Cup tournament,” said David Downs, President, Univision Sports. “The Brazil versus Germany match-up has been years in the making, and Univision’s incredible national share proves that soccer is the sport that U.S. Hispanics love most. These impressive ratings validate our three-network approach to delivering every minute of World Cup action with the liveliest commentary and finest technology available to create a truly spectacular television event.

As the influence of the U.S. Hispanic population continues to grow, the popularity of soccer will continue to permeate this country, and Univision’s exclusive Spanish-language broadcast rights to the world’s leading soccer tournaments and teams positions us as U.S. Hispanics’ sports network of choice for many years to come.”

The 2002 World Cup final, which aired in early morning in the U.S., averaged an 18.8 HH rating/66 share and delivered 2,880,000 Hispanic viewers on Univision (these figures do not include non-Hispanic viewers who were watching Univision). In addition, the final World Cup match was seen by an additional half million viewers during its rebroadcast on Univision’s sister network, TeleFutura, at 12:00 p.m. EST/12:00 p.m. PST. The 2002 World Cup final was seen live by more Hispanic viewers than the recently-completed 2002 NBA Finals, the 2001 World Series average telecast, and the 1994, 1996, 1998, 2000 and 2002 Olympic telecasts.

FINAL GAME LOCAL NSI HIGHLIGHTS

Head-to-head, Univision’s local broadcasts of the 2002 FIFA World Cup final match delivered more Households overall than ABC in the key markets of Los Angeles, Miami, Houston, Chicago, Dallas, San Antonio and Phoenix.

– Univision’s KMEX-Los Angeles and WLTV-Miami posted a 5.8 NSI rating/30 share and an 11.2 rating/34 share, respectively — more than doubling the ratings of ABC’s competing local broadcast of the match.

TOURNAMENT HIGHLIGHTS

Throughout the 2002 World Cup tournament, Univision averaged a 7.0 Household rating/33 share with approximately 1 million Hispanic viewers per game. This represents a 5% advantage over ESPN/ESPN2’s average viewer delivery. ESPN/ESPN2’s coverage averaged a 0.7 total U.S. Household rating/3 share throughout the tournament.

During the tournament, Univision enjoyed its highest rated sports telecast ever among the key Men, Women and Adults 18-34 and 18-49 demographics with the June 17th broadcast of Mexico versus the U.S.A., which delivered 4.2 million viewers, 42% more viewers than ESPN’s broadcast.