Univision.com accredit by MRC.

Univision Interactive Media, Inc. announced that the Media Rating Council (MRC) has fully renewed its Accreditation of key traffic measurements on Univision.com.*  Univision.com continues to adhere to MRC standards, ensuring it provides valid, reliable and effective traffic measurements to its advertisers.
 
“The Media Rating Council’s fifth consecutive Accreditation of Univision.com stands as testament to our commitment to transparency and accuracy, delivering high-quality inventory to our advertising partners,” says Kevin Conroy, president, Univision Interactive Media. “MRC Accreditation reaffirms our commitment in maintaining an industry wide gold standard for audience measurement. We also continue to encourage other industry measurement sources to become accredited as well.”
 
“Univision.com has exhibited strong industry leadership through its long-standing MRC Accreditation and its commitment to transparency with its advertising partners,” said George Ivie, executive director of the MRC.   “Additionally, two significant new IAB Guidelines are nearing completion, Clicks and Audience Measurement.  We are pleased that Univision Interactive Media will be focusing on adopting the most current measurement Guidelines as they are finalized.”
 
Univision.com underwent an extensive auditing process to verify that key traffic measurements comply with the MRC’s Minimum Standards for Media Rating Research.  Accredited traffic measurements on Univision.com include unique browsers, unique visits, page views, ad impressions, clicks and duration on the website, channel and sub-channel levels.
 
Univision.com delivers an average of more than 15 million monthly unique browsers and over 34 million monthly visits globally.**
 
*2008 – Forrester Research Custom Study. Results are based on a national telephone survey among non- Hispanic and Hispanic internet users
** Univision.com Worldwide Traffic Analytics, MRC Accredited, Q1 – Q4 2008