Univision.com continues with MRC accreditation.

Univision Online, Inc. announced that it has achieved the next phase of an important industry milestone by successfully completing its second year audit by the Media Rating Council (MRC) Accreditation of the Internet audience measurements on Univision.com and continuing to be fully accredited by the MRC. In March 2005, Univision.com became the first Spanish-language website to be accredited by the MRC. Now Univision.com has become the first website, in any language, to successfully renew its MRC Accreditation.

“Univision continues to be committed to the highest standards of media measurement. Univision.com is the first online publisher to renew its MRC Accreditation,” said Javier Saralegui, President, Univision Online. “Univision.com’s successful and comprehensive MRC Accreditation demonstrates Univision Online’s leadership in developing and promoting accurate Internet measurement and accountability to advertisers, while continuing to provide the Internet’s most innovative cross-platform programming and services.”

“The time, effort and resources that Univision.com has invested towards renewing their MRC Accreditation demonstrates their commitment to the highest level of accountability,” said Greg Stuart, President and CEO of the Interactive Advertising Bureau (IAB). “By spearheading the MRC Accreditation renewal process, Univison.com continues to raise the confidence of agencies and advertisers in the Interactive medium.”