Univision’s 2009 Premio Lo Nuestro sets new record.

Univision’s 2009 “Premio Lo Nuestro a la Música Latina,” which included an historic message from President Barack Obama, broke all previous audience levels and reached 13 million viewers 2+ who watched all or some of the telecast.
 
In addition, “Premio Lo Nuestro” delivered its highest average audience ever with 6.6 million Total Viewers 2+ and 3.8 million Adults 18-49. The program also made Univision the #3 broadcast network for the night, beating CBS, NBC and the CW among Adults 18-34 with 2.2 million viewers.
 
Additional Programming Highlights: 
 
·        #3 broadcast network among Teens 12-17 (380,000), beating ABC, NBC and CW and among Persons 12-34 (2,550,000), beating CBS, NBC and CW 
 
·        On this very competitive night, the 2009 “Premio Lo Nuestro” telecast delivered more Adults 18-34 and 18-49 than the original episodes of the following English-language programs on this night:

o       ABC’s “In the Motherhood” (premiere episode) and “Samantha Who?”
o       NBC’s “My Name is Earl”
o       CW’s entire programming line-up: “Smallville” and “Supernatural”
 
·        Univision’s “Premio Lo Nuestro” in 2009 also had more Hispanic viewers 2+ and Adults 18-49 than the combined audiences of the latest editions of the Academy Awards, Golden Globes, Emmy Awards and MTV Video Music Awards.
  
Source: The Nielsen Company, NPM Fast National Ratings for Thursday 03-26-09, 8pm-11pm, Reach based on Persons 2+, 6+ minute qualified audience.  Academy Awards (02/22/09), Golden Globes (01/11/09), Emmy Awards (09/21/08) and MTV Video Music Awards (09/07/08) based on NHPM.  Live+SD.
 
Local Market Highlights:
 
·        Univision was the #1 station during the time period in the following markets:

o       Among Adults 18-34: Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, and Sacramento
o       Among Women 18-34: Los Angeles, New York, Miami, Houston, Dallas, Phoenix, and Sacramento
o       Among Men 18-34: Los Angeles, New York, Miami, Houston, Dallas, Phoenix, and Sacramento
o       Among Adults 18-49: Los Angeles, New York, Miami, Houston, Dallas, and Sacramento
o       Among Women 18-49: Los Angeles, New York, Miami, Houston, and Sacramento
o       Among Men 18-49: Los Angeles, Miami, Houston, Dallas, and Sacramento
o       Among Persons 12-34: Los Angeles, New York, Miami, Houston, Dallas, Chicago, Phoenix, and Sacramento
o       Among Teens 12-17: Los Angeles, Miami, Houston, Dallas, Chicago (tie), and Sacramento
o       Among Kids 2-11: Los Angeles, New York, Miami, Houston, Dallas, Chicago, and Sacramento
 
·        “Premio Lo Nuestro 2009” was the #1 program of the day in the following markets:
 
o       Among Adults 18-34: Los Angeles, New York, Miami, Houston, Dallas, and Sacramento
o       Among Women and Men 18-34: Los Angeles, New York, Miami, Houston, and Sacramento
o       Among Adults, Women and Men 18-49: Los Angeles, Miami, and Houston
o       Among Viewers 12-34: Los Angeles, Miami, Houston, Dallas, and Sacramento
o       Among Kids 2-11: Los Angeles, Houston, Dallas (tie), Chicago, and Sacramento
  
·    Univision averaged more viewers during “Premio Lo Nuestro’s” time period than ABC, CBS, NBC, and FOX affiliate stations combined in Los Angeles, Miami, Houston, and Sacramento among Adults 18-34 and Men 18-34.  In addition, “Premio Lo Nuestro” further out-delivered the combined audiences of ABC, CBS, NBC, and FOX in Miami among Adults 18-49, Men 18-49, and Total Viewers 2+.
 
Source: Nielsen Station Index, live preliminary ratings, 03/26/2009 (Thu. 8-11pm E/PT, 7-10pm Central).