Univision’s 2013 Upfront Plans.

By Keith Turner, President of Sales and Marketing, Univision Communications Inc.
 
On Tuesday, May 14, 2013, I will take part in my first Univision Upfront presentation. In the past few months, I have been working with a team that represents one of the biggest and fastest growing brands in media – a brand that, much like I experienced working with the NFL, has created a uniquely emotional relationship with its audience to truly become the Hispanic Heartbeat of America. A brand that is at the crossroads of the two growth opportunities for businesses across the U.S. – Hispanic and digital.
 
Under Randy Falco’s leadership, I have seen this company transform itself into a true multimedia powerhouse that reflects the growing, dynamic audiences it serves. And I was proud to see this commitment to growth and innovation honored as we were named the 2012 Multiplatform Broadcaster of the Year by Broadcasting & Cable.
 
In just the past year since our last Upfront, we’ve refreshed the brand identities for Univision, one of the top five networks in the U.S. regardless of language, UniMás, the fastest growing broadcast network, and Galavisión, the No. 1 Spanish-language cable network; we launched new networks with Univision tlnovelas, Univision Deportes Network and FOROtv; launched UVideos, the first bilingual digital network with the most comprehensive social experience available in any language; and signed deals with Hulu, Kindle, Samsung and Xbox, to name a few. And there is more…we provide Hispanics with an additional suite of six cable offerings: De Película, De Película Clásico, Bandamax, Ritmoson, Telehit and Distrito Comedia; leading local television and radio stations throughout the country; plus Univision.com, the No. 1 most-visited Spanish-language website among U.S. online Hispanics.
 
When I was at the Consumer Electronics Show last week hosting the heads of leading Hispanic agencies, we spoke about the value of our audience, and how our industry provides brands one of the few opportunities for growth. We talked about how, for example, our audiences use interactive devices more than the U.S. average, engage heavily on social media, and are more likely to respond to advertising messages on digital media. As we continue to take leaps and bounds into the interactive space and satisfy the content preferences of Hispanic audiences, Univision’s offerings are providing unparalleled means for advertisers to interact with this coveted consumer in new and innovative ways.
 
With our unique understanding of the content Hispanics crave and how, when, and where they want to consume it, we partner with brands for growth. We provide consulting services that help brands and agencies drive sales with Hispanics. And as part of our commitment to being marketers’ No. 1 resource on Hispanic insights, we also develop and provide access to proprietary research to help our partners understand today’s Hispanic consumers.
 
We look forward to hosting our guests at the New Amsterdam Theatre on May 14 at 11 a.m. for what I know will be another outstanding and unforgettable Upfront, in any language.

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