Univision’s ‘El Chavo’ themed Toys.

JAKKS Pacific, Inc. announced it has been appointed as the North American Master Toy Licensee by Univision Communications Inc. to manufacture, distribute and market a line of toys inspired by “El Chavo,” the highly popular comedy series that airs in the U.S. and Spanish-speaking countries worldwide.

“We are continually looking to expand our product offerings with best-in-class partners, and we realized an opportunity to introduce a Spanish-language property that has an enormous fan base,” said Stephen Bremen, president and CEO, JAKKS Pacific, Inc. “With millions of viewers around the world every day, and loved by generations of Latinos, ‘El Chavo’ is the perfect property to develop toys and other products around.  Our product line will bring to life the charm of the characters and their community, allowing old and new fans the opportunity to immerse themselves in the captivating and lovable world of ‘El Chavo.’”
“With a rich history of successfully bringing popular entertainment properties to life and strong nationwide distribution at retail, JAKKS was the right licensing partner to enlist as we bring ‘El Chavo Animado’ to the ever-growing population of Hispanic youth,” said Francisco Arenas, vice president of Consumer Products, Univision Communications Inc. “The new ‘El Chavo’ product line will include some of the most innovative and popular toys of today while connecting Hispanic consumers with their heritage.”

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