Univision’s ‘Premios Juventud’ A Hit With Youth Of All Ages.

The star-studded “Premios Juventud” (Youth Awards) proved to be a sweeping success among Hispanic TV viewers of all ages. The first-ever broadcast of the annual event easily beat other more established awards programs such as the Academy Awards, Latin Billboard Music Awards, Grammy Awards, Latin Grammy Awards and Golden Globes in all key Hispanic audience demographics including Households, Persons 2+, Kids, Teens, Adults, Men and Women 18-34 and 12-24, and Adults and Women 18-49.

The hip and unconventional “Premios Juventud” ranked as the second most-watched special of the year regardless of language among Hispanics, only surpassed by the Univision Networks’ popular broadcast of “Premio Lo Nuestro a la Musica Latina” (Lo Nuestro Latin Music Awards), the perennial ratings blockbuster. According to Nielsen Media Research, nearly 4.4 million viewers watched “Premios Juventud,” scoring a 23.3 rating among Hispanic viewing Households. With a 12.8 rating among Adults 18-49, “Premios Juventud” also posted an advantage of 392% over Fox’s 2004 Billboard Music Awards and a 374% advantage over CBS’s Latin Grammys in the same demographic. Boasting the highest ratings of a Hispanic award show debut ever, “Premios Juventud” also attracted nearly double the number of young Hispanic viewers age 12-24 than the 2004 MTV Video Music Awards.