Univision’s Spanish-Language Presidential Forum outdraws English-Language Debates 2-to-1.

Univision’s Democratic Presidential Candidate Forum was seen by 4.6 million viewers, according to Nielsen Fast National Ratings, versus an average reach of 4.3 million viewers set by this year’s English-language debates on ABC, CNN, Fox News Channel, and MSNBC. Among Adults 18-49, Univision’s average audience level was nearly double the average audience for all previous presidential debates this year (1,270,000 vs. 655,000).

Furthermore, among Adults 25-54, the Univision Forum had a viewership advantage over the English-language debates of +49% (1,170,000 vs. 787,000).

“The enormous audience that tuned in to witness this historic event just goes to prove that Hispanics are eager to hear the presidential candidates speak directly to them about the issues they care most about – issues that are both unique to their community and impact the nation as a whole. The incredible response to and interest in this event underscores the increasing importance and power of the Hispanic community in the U.S. and the fact that it will play a huge role in shaping our country’s future,” said Joe Uva, CEO, Univision Communications Inc. “Univision is proud to ensure the Hispanic community in this country is informed, educated and enpowered.”

The strong political interest among the country’s younger skewing Hispanic population was evidenced by the percentage of viewers under 50. While nearly 60% of Univision’s audience was Adults 18-49, the English-language network debates were comprised of less than 30% in this important segment. In addition, the median age of the Univision Forum viewer was 36 while the English-language networks’ viewer was 61.

In local markets, the Univision Presidential Forum attracted more Adults 18-49 in New York, Los Angeles, Chicago, Dallas and San Francisco than the average audience for all previous presidential debates this year on ABC, CNN, Fox News Channel, and MSNBC. The same was true in Miami and San Antonio among Households.