UnivisionSalud con HolaDoctor Prescription Savings Card program

Univision Enterprises and HolaDoctor announced a partnership with EnvisionRxOptions to launch an exclusive prescription savings program. The UnivisionSalud con HolaDoctor Prescription Savings Card provides another option to manage healthcare costs for the more than 50 million U.S. Hispanics. The program is scheduled to launch in January 2012.
 
“Univision values the trust and loyalty we have developed with the U.S. Hispanic consumer and we are always seeking to develop solutions which can positively impact their daily lives”, said Rick Alessandri, senior vice president, Univision Enterprises. “By partnering with two industry leaders like HolaDoctor and EnvisionRxOptions, we have developed a game-changing prescription program targeting our community.”
 
The rising cost of healthcare and prescription drugs is a reality that has hit home for most Americans including Hispanics who also have a higher rate of certain chronic conditions like Diabetes than non-Hispanic whites.
 
“Stories of those who are ill but cannot afford their medications have become all too frequent,” commented Roberto Estrada, chairman & CEO of HolaDoctor. “Without insurance, the price of prescription drugs can put good health out of reach. The UnivisionSalud con HolaDoctor Prescription Savings Card program was designed to help control these costs by making the medications Hispanics need every day more affordable”, added Estrada.
 
For this program, Envision has secured exclusive pricing on popular brand name medications targeted at conditions that affect Hispanics most.