UniWorld Group expands executive team.
April 7, 2008
UniWorld Group, Inc. has appointed Michael Neer as Director of Strategic Planning. Mr. Neer brings over 14 years of experience in multicultural marketing and Account Planning to the role.
Mr. Neer began his career as a media planner and later immersed himself in various multicultural markets including Latino, African American, Asian and Urban. Neer’s brand experience is extensive and includes work for Hitachi (electronics / software), US Army, General Motors, Cadbury Schweppes Americas Beverages, Brown & Williamson and Church’s Chicken. In addition to Strategic Planning, he also brings considerable Direct Marketing, Events/Promotions and Creative (design) experience to UniWorld.
In his new role, Neer will oversee UniWorld’s Planning team in providing its diverse roster of clients with strategic inspiration, cultural insights, research and brand solutions. Mr. Neer will provide senior counsel for a variety of UniWorld clients including The Home Depot, Colgate, Burger King and Time Warner Cable.